Skimming the News, Friday May 3rd Edition
eCommerce, Affiliate and Tech news ? | ? Tips for Online Publishers
Happy Friday! This week Skimlinks is making headlines for launching two new products that improve affiliate marketing. Showcases?allows you to visually compliment your content by showcasing the products you discuss, and our Fashion Engine detects fashion references in content to automatically create relevant affiliate links with the right products and merchants in mind.
In other news, eMarketer shares a survey on just how annoying display ads can be, with 9/10 users bothered?(hint for publishers: use Skimlinks? Showcases instead of ads). Mozilla?s new browser plans to block cookies, but we all need to relax and realize that cookies aren?t going anywhere. And we take a look into rejection and neuroscience, which reveals the importance of making customers feel special. In tips we have advice on developing an image sharing strategy, ways to boost affiliate revenue through good content, the importance of blogging for online companies, and how to use ebooks in your marketing strategy. It?s Skimming the News!
NEWS:
In the Wake Of Funding, Skimlinks Launches New Products ?via TechCrunch
Skimlinks is in the news again and launching two major initiatives. The first, called Showcases, is a visual alternative to in-line text and sits alongside content. The images and affiliate marketing are automatically generated and geo-targeted to the user. The second, called Fashion Engine, is able to find product references using normal English rather than relying on model numbers or brand names. The race is on to capture this market,? writes Mike Butcher, adding, ?Skimlinks seems to be making most of the running right now.?
The Peril of Terrible Ads via eMarketer
According to a recent survey from InsightsOne, 90 percent of internet users reported being annoyed by some type of ad. Email and sidebar ads ranked highest in general annoyance for internet-based ads, followed by ads on websites. When getting specific, the most annoying type of online ad was irrelevant pop-up ads. The annoying ads are leading consumers to take action. While 60 percent said they?d unsubscribe from future emails and 45 percent said they?d just ignore them, 14 percent said they?d stop using the product advertised and 13 percent said they?d boycott the company advertising altogether.
Calm Down: Cookies Aren?t Going Anywhere Fast via AdExchanger
Mozilla will start blocking third-party cookies by default with Firefox 22. That?s lead to doomsday predictions for cookies in general and a wild overreaction, writes Jeremy Cornfeldt. They?re not going anywhere anytime soon. Tagless and long-term solutions like browser fingerprinting either aren?t scalable or aren?t proven. ?A ?tagless? solution is undoubtedly coming, but I don?t think it will necessarily be a cookie-less solution,? he adds. Whatever happens, it won?t come suddenly, and there?s no need to panic.
Do Your Customers Feel Ignored? via Neuromarketing
People ? and the sales generated by them ? are often driven by emotions, impulses and subconscious feelings. A research project was conducted where people were slowly excluded from of a computer game. Even though it was a computer, ?this virtual shunning lit up areas of the brain associated with physical pain,? writes Jane Bromley, leading her to speculate it may be part of the reason Amazon is so successful. Customers there, even in the virtual world, never feel ignored. They?re constantly evaluating feedback and making changes to improve their service. Do your customers feel special?
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TIPS:
Do You Have an Image Sharing Strategy? You Need One! via BloggingPro
Social media like Pinterest and Instagram are changing the way we interact with images. Content with relevant images receives 94 percent more views than content without images. People love pictures, infographics and sharing them, but many people don?t have a solid image sharing strategy. Start with having quality images. Then understand your users. For example if you?re after traffic from Pinterest, its users are 80 percent women. Finally, make sure your images comply with copyright laws, are being used properly on social media, and are optimized for search engines.
5 Ways to Write Product Content that Sell via WebTrafficROI
Affiliate marketing can be one of the best ways to boost your revenue. Satish Patel offers five tips to help boost your writing and affiliate income. It starts with writing about great products that you use and love and having a relationship built on trust with your readers. Don?t flood your site with tons of reviews of products you?d never use hoping to make more money. That will just turn people off. Want to make affiliate marketing even easier? Use Skimlinks to automate the process and boost your income.
Is Blogging the Future of Online Companies? via WeBlogBetter
It seems like everyone has a blog now. As a business, is it worth investing the time and resources into an already overflowing pool? Of course, writes Dragan Palla, if it?s done the proper way. A business without a strong online presence will not be taken seriously. When it comes to your blog, put some energy into thinking about your goals. Even if you?re not an expert, speaking directly to your audience on a casual level can help build relationships and build long-term customers.
How to Use Ebooks Strategically and Reach Your Content Marketing Goals via CopyBlogger
Ebooks can be used to both market your business and as a source of income. They traditionally come in two forms ? PDF books that are easy to create and share and the more advanced EPUB books that have a higher learning curve but allow you to put your book on Kindle, iPad and Nook. An ebook can be used as a cornerstone piece you give away to grow your marketing list, or you can continue to publish many ebooks and watch your reputation ? and income ? slowly climb. Have you created your first ebook yet?
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