Over the recent years, online gaming industry has witnessed a steep rise in its popularity. The continued popularity these games enjoy has led to the development of various aspects, notably marketing, connected with these.
There is little doubt that the Internet has become the most popular channel of communication during the last few years and this led to the development of social media websites that enjoy huge popularity as the users are free to share information at any time of the day or night. Marketing professionals foresee these websites as an excellent medium for marketing because the medium is immensely appealing for people of all ages and genders. They believe it?s going to be the medium of future marketing and advertising.
If you thought social media enjoys popularity with buddies at college or workplace, you may be wrong as it?s equally popular with another category of people called online gamers. Game developers are out to make the most of it as new online games get launched everyday by the dozens. Social media websites enable online gamers? network to know the latest trends in the online bingo games and the news here travels at lightening speeds. Of late, online game developers have realized that social media websites prove to be the ideal place for testing of newly developed games. Various game developers introduced new variants of their games to these networks as it offers quite a few advantages.
A very important benefit of launching and thus testing of online games through gaming websites is that the developers are able to get first hand feedback from real time players who are ardently interested in such games and thus provide unbiased opinion about the behavior of game in real time. The kind of feedback provided by the actual users is of immense help to the developers who can make necessary changes, if required, to offer a first class well rounded game to online gamers.
One would also appreciate that developers save a lot of time and expense by introducing previews of games through social media networks. That?s because the number of players patronizing the newly released games on social networking sites is rather limited and thus manageable.
As the game is introduced to a smaller audience, the website hosting the game and the developers of the game can incorporate appropriate changes such as play games win prizes, if need arises, in the interface or layout of the game without spending a lot of time or money, which they would have otherwise spent on rebuilding it on a larger scale.
Coming to the marketing aspect of the game, it will be hard to find someplace better than social media sites for launching a new online game. If the game is new and bright and players are thrilled with the structure of the game, it is very likely that the game gets wide publicity among the social media users before the same is really introduced to general market. Under such circumstances the game stands better chances of becoming an immediate hit on being released to masses, while bringing publicity and the subsequent revenue to its developers and hosts.
Source: http://www.oldmillhillsociety.org/how-social-networking-help-new-online-games/
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