Recently a fascinating trend emerged. The rise of Pinterest and other interest-based social networks has suggested (or perhaps reminded us?) that there are in fact limitations to friends' recommendations and, thus the Facebook Social Graph. All those ticker feeds about what terrible music your friends are listening to? Yeah, that. Heavyweights like Max Levchin (Google/PayPal) and Bill Gurley (Benchmark Capital) have weighed in on this. Levchin has said: "Social graph signals have not been helpful in optimizing advertising that is related to search." That is a powerful statement, and makes one wonder about Facebook's future. For instance, I habitually 'Like' things not because I am interested in them but to sort of 'reward' the person for posting something. It might be a dumb picture which is funny, but I don't literally 'Like' it, I just think it's funny and want my friend to know it. How many new baby pictures do you Like a month? You may not even actually like babies - you're just being polite. Now, colourDNA, (it's a British startup so the spelling of colour is therefore British English), plans to capitalise on its deep technological approach to understanding what we really do like based on colour, and thus drawing on that interest graph to create value for the user, starting with an iPhone app. It's a little smarter than it first sounds.Source: http://feedproxy.google.com/~r/Techcrunch/~3/DSNEqI6jk8E/
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