Disrupting Discounts: ifeelgoods? Relevant Rewards Attract Shoppers Better Than Dollars Off

It turns out people are 3X more likely to click through an ad and 30% more likely to make purchase that offers a $5 gift card compared to $5 off. That bit of social engineering gives personalized ecommerce rewards startup?ifeelgoods?the potential to reinvent the concept of discounts. ifeelgoods looks at where you are on the web and matches you with a reward that you'll value more than money.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/sGrT52CIsrI/

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